Business Building like No Other

What if we told you you could get real-world marketing results in a single weekend? With this one-of-a-kind, hands-on workshop, you'll do just that, walking away with tangible returns and a solid plan to grow your own practice—from Day One.

  • Build your Marketing Toolkit

    Through the Flight Path Business Launch Workshop, you'll not only get expert advice, but a slew of tools, white papers and resources that you can use to put what you learn into practice.

  • A Roadmap to Building your Ideal Practice

    It's one thing to attend an event and learn what to do...it's an entirely different thing to attend an event, learn what to do and START BUILDING during the event weekend. You'll walk away with new marketing assets in-hand.

  • Expert Advice and Guidance

    Our experts have years of experience in their fields, and in most cases, own their own businesses. They know what you're going through, and how to help.

Instructor(s)

Colin Swala, DC

Founder, New Patient Generator

Dr. Colin Swala, D.C. is an established digital marketing expert specializing in marketing for chiropractors. He is the Director of Technology for PIF Digital, the founder of The New Patient Generator, the co-founder of familyhealthadvocacy.com which is natural health blog and practitioner directory, and the author of The New Patient Generator which is a digital marketing step-by-step guide written for health professionals. He has managed millions in advertising budgets. He was formally educated in Computer Science prior to becoming a chiropractor so this unique skillset has allowed him to develop 3 online applications to date which all have been designed to help chiropractors serve their communities in greater capacity.

Jordana Megonigal

COO, Elysium Creative Collective

Jordana Megonigal is a marketing professional with 25 years of media and marketing experience. In addition to serving as a strategist and content developer under her own consulting company, she also serves as COO of Elysium Creative Collective, which employs freelancers from across the globe to collaborate on projects for companies small and large. She excels in a variety of facets of brand and strategic marketing, including event planning and management, branding, strategic development, copywriting and publication management and development.

Jessica Riddle

Director of External Affairs, Texas Chiropractic College

An experienced marketing strategist and lifelong learner, Jessica is passionate about serving healthcare practitioners and students by providing innovative marketing, instructional design and event planning services that deliver cutting-edge education offerings and experiences. Her portfolio includes event planning, production and marketing for several national and international associations and groups within Chiropractic, Athletic Training and Physical Therapy. Prior to her focus in healthcare continuing education, Jessica served in several marketing and communications roles in both the private and public sector, including time spent as a Director of Marketing and Communications at one of the largest Chambers of Commerce in the Southeast. Jessica then went on to learn all of the many facets of both traditional and digital marketing serving as a Business Advisor for Showcase Marketing Agency and Business Black Box Magazine.

Stop Thinking about it. Start DOING it.

Due to the interactive nature of this event, registration is limited to the first 100 people. Register now to reserve your seat at the table.

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What To Expect at the Business Launch Workshop

We've packed a TON of information into 12 hours of hands-on learning, and you'll not only walk away with a plan for your practice, but the knowledge of how to put that plan into place. Here's what you'll learn over our two-day course:

  • DEFINE YOUR AUDIENCE: Gain a clear understanding of your ideal patient base, what they need and where to find them

  • DEVELOP YOUR BRAND: We'll do a deep dive into where you currently are, cast a vision for where you want to go and draft a plan of attack to get you there.

  • TAKE INVENTORY: during this segment, we will take a full audit of all of your current tools, resources, relationships, skills and assets that you can better leverage to accomplish your goals. We will also develop a list of new assets you need to create your ideal practice

  • OPTIMIZE YOUR DIGITAL PRESENCE: we will walk together through a thorough audit of your current digital presence and highlight areas you can optimize and improve during the workshop

  • CRAFT YOUR MARKETING STRATEGY: We all know that paid ads can be highly effective ways to grow your business, but how do you know you're doing it right? We will cover best practices, case studies and common pitfalls to avoid

  • DEVELOP CONTENT TO GROW YOUR PRACTICE: Now that you've started attracting your ideal patients, we cover how to keep them engaged and create a solid stream of new patient referrals

  • DRAFT YOUR BUSINESS BLUEPRINT: In our final hour together, we will revisit all that we've covered and finalize your plan of action

You've Been Waiting Long Enough...Register Now

There are over 47,000 chiropractic specialists in the U.S., and more than 30% will start their own practices. But THIS event has limited seating.

Register Now

Complete the form below to reserve your spot. Seating is limited and this event is expected to sell out quickly.